Excel Beats Begins Working on Music for Fabletics

Excel Beats has begun working on music for Fabletics, the activewear powerhouse co-founded by Kate Hudson — a brand whose campaigns have been fronted by some of the biggest names in entertainment.

Fabletics is no ordinary apparel company. With sales topping $700 million, it has built its identity around star power. Kate Hudson co-founded the brand in 2013 and remains its face and a major shareholder. Kevin Hart came aboard as an investor and the face of Fabletics Men. Khloé Kardashian released desert-inspired capsule collections; Lizzo launched her inclusive Yitty brand under the Fabletics umbrella; and Demi Lovato, Vanessa Hudgens, Kelly Rowland, Becky G, and Maddie Ziegler have all designed collections — plus a Kate Hudson × Goldie Hawn mother-daughter line benefiting mental-health charities.

For Excel, brand work is familiar territory with a new scale. The same catalog that scored Shameless, BMF, The Chi, and campaigns for Zumba and the Jenners now soundtracks one of the defining brands in fitness culture. Music for brands isn't a detour from the studio — it's what twenty years of sync discipline was built for.

It's also exactly what Excel offers the artists and companies he works with: records and sound engineered to translate anywhere — playlists, premium cable, or a global campaign.